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Marketers Need Better Data to Succeed: Kantar, CallMiner Reports

Does it really matter if marketers don’t get the data they want? You betcha. Kantar finds 86% of retailers say first-party data is a core pillar of their app strategy, while CallMiner reports that 62% of senior contact center decision makers feel they don’t collect all the CX data they need. In other words, improvements are essential and giving IT departments more control is not going to work.

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IT Departments Overestimate Suitability of Current Data Tools: BARC Study

September 23, 2022

This BARC survey argues that IT-run data warehouses are a dying breed, precisely because they fail to empower business users.  There’s huge disagreement on whether current data and analytics applications meet current requirements: 70% of business users say they’re not adequate, while just 32% of IT specialists agree.  The study authors conclude that a federated model is the best approach because it gives more power to business users.

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Oracle India bets on Cloud Services for high growth

September 22, 2022

Oracle is confident of achieving a high growth momentum in India for cloud services and believes that it would continue to register a 25% quarterly growth rate. The company has set its sights on becoming the preferred cloud services provider for business across sectors in India. The company, which saw global revenues of $11.4 billion with a year-on-year growth of 18% during the first quarter of the current fiscal year, also grew by 100% when it came to India’s cloud infrastructure unit.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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