Marketers Need Better Data to Succeed: Kantar, CallMiner Reports

Does it really matter if marketers don’t get the data they want? You betcha. Kantar finds 86% of retailers say first-party data is a core pillar of their app strategy, while CallMiner reports that 62% of senior contact center decision makers feel they don’t collect all the CX data they need. In other words, improvements are essential and giving IT departments more control is not going to work.

More News

Next Article

IT Departments Overestimate Suitability of Current Data Tools: BARC Study

September 23, 2022

This BARC survey argues that IT-run data warehouses are a dying breed, precisely because they fail to empower business users.  There’s huge disagreement on whether current data and analytics applications meet current requirements: 70% of business users say they’re not adequate, while just 32% of IT specialists agree.  The study authors conclude that a federated model is the best approach because it gives more power to business users.

CDPI Newsletter
Previous Article

Oracle India bets on Cloud Services for high growth

September 22, 2022

Oracle is confident of achieving a high growth momentum in India for cloud services and believes that it would continue to register a 25% quarterly growth rate. The company has set its sights on becoming the preferred cloud services provider for business across sectors in India. The company, which saw global revenues of $11.4 billion with a year-on-year growth of 18% during the first quarter of the current fiscal year, also grew by 100% when it came to India’s cloud infrastructure unit.

CDPI Emerging Markets
Featured Article

Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

CDPI Newsletter