Marketers Overstate Martech Success: Simon Data Study

Just 23% of companies put marketing fully in charge of martech, according to this Forrester study sponsored by Simon Data.  Perhaps related: while more than 80% rate their martech tools as effective, an even higher 90% face challenges in using martech to meet business goals.  All very interesting.

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Half of Digital Transformation Efforts Have Hurt Company Profits: Report

May 10, 2021

Or maybe the biggest problem really is data sharing after all.  Planning system vendor als found that 99% of companies agree it’s important to share business planning data but 34% do it poorly.  They win the prize for conflicting answers: 95% of respondents said digital transformation is going well but 91% said they need to get more from their DT initiatives and 54% said DT problems have hurt their company’s bottom line.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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