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Marketers Overstate Martech Success: Simon Data Study

Just 23% of companies put marketing fully in charge of martech, according to this Forrester study sponsored by Simon Data.  Perhaps related: while more than 80% rate their martech tools as effective, an even higher 90% face challenges in using martech to meet business goals.  All very interesting.

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Half of Digital Transformation Efforts Have Hurt Company Profits: Digital.ai Report

May 10, 2021

Or maybe the biggest problem really is data sharing after all.  Planning system vendor Digital.ai als found that 99% of companies agree it’s important to share business planning data but 34% do it poorly.  They win the prize for conflicting answers: 95% of respondents said digital transformation is going well but 91% said they need to get more from their DT initiatives and 54% said DT problems have hurt their company’s bottom line.

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