Marketers Plan More In-Person Events than Virtual Events for 2023: Kaltura Study

In-person events are waking up from pandemic-induced hibernation.  Kaltura reports that more marketers are planning live events (42%) than virtual (40%) in 2023, a reversal from 2022, which virtual events (43%) were more common than in-person (39%).  Live, virtual, and hybrid events are each preferred for different purposes, so it’s likely we’ll continue to see a mix of all types.