In-person events are waking up from pandemic-induced hibernation. Kaltura reports that more marketers are planning live events (42%) than virtual (40%) in 2023, a reversal from 2022, which virtual events (43%) were more common than in-person (39%). Live, virtual, and hybrid events are each preferred for different purposes, so it’s likely we’ll continue to see a mix of all types.
Let’s look outside the conventional advertising box today, Dear Reader. We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend. Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.
Gaming grew tremendously during the pandemic, and in-game advertising grew with it. But while one-third of gamers find the ads annoying, this Frameplay study finds that ads integrated with gameplay are much more acceptable. Something to bear in mind as consumers gain more control over which ads they see.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.