Marketers Prefer Best of Breed Over Single Vendor Suites: Merkle Study

Even as Google adds services that were once sold by independent vendors, this Merkle study finds that 67% of marketers would rather combine best-of-breed systems than use one vendor’s integrated suite. Then again, 79% would prefer to build their own software than buy it from anyone. Lots more here about martech satisfaction, real-time, and other important topics.