Indeed, the looming GDPR deadline has concentrated the minds of advertisers on data quality. DigiDay reports advertisers and agencies are demanding proof that data was acquired in GDPR-compliant fashion. The net result may be to remove marginal data sources from the marketplace (good) and to increase the power of data gathering giants like Google and Facebook (maybe not so good).
Intouch Insight, which captures customer feedback through surveys, social media, and more, has launched an experience management system that tracks customers, identifies problem areas in their journey, and helps companies run campaigns to improve results. The system combines its own data with information from CRM and other systems and can use the results to create target lists for campaigns.
UrboLabs would eliminate print ads by connecting consumers directly with merchants. The vision is a tad grandiose (“become a single consolidated platform for users to interact with the world around them”) but they do have a cute map-based interface that lets consumers pick the businesses they want to hear from. They just launched in New York and New Jersey and received an undisclosed amount of new funding. Don’t confuse them with Urbo the bike sharing service or Urbo the parking meter payment system.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.