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Marketers Run Just 10% of Customer Experience Programs: Serenova Survey

Some jargonistas substitute “customer experience” for “marketing”, on the theory that one encompasses the other. But this survey for contact center vendor Serenova found otherwise: just 10% of customer experience teams report to a marketing leader. Much more common were reporting to CEO (33%) or head of operations (26%). Lots more here about CX priorities, technology, and obstacles, including that lack of a single customer view is the biggest challenge.

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DTX Helps Direct-to-Consumer Brands Grow Customers Outside the Walled Gardens

July 15, 2019

Marketers hoping to escape the grip of Facebook and other walled gardens are eyeing direct-to-consumer business models. In the finest “sell shovels to gold miners” tradition, entrepreneurs are building services to help. One entrant is The DTX Company, which just announced Unbox, a platform for brands to reach consumers through events, TV, and other channels that are anything-but-Amazon, Google, and Facebook. They’ll use plenty of data to match the right channels to the right people.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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