Marketers See Promise in AI But Remain Skeptical: Forrester Report for Amplero

What’s that? You just can’t read enough about artificial intelligence? Ok, then here’s more: a very good Forrester study, sponsored by Amplero. General finding was marketers see AI as helping overcome otherwise-unmanageable data volumes. But attitudes are mixed: while 86% believe AI can provide value, 78% think human intervention is necessary to guide AI, 42% fear AI could make their job irrelevant, and 36% don’t think AI in marketing is “currently real”.

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Kroger Launches Marketing Network to Target Its Customers

October 13, 2017

As if the marketing landscape weren’t confusing enough, grocery giant Kroger has created 84.51°, an agency that runs marketing programs for packaged goods manufacturers wanting to reach 60 million Kroger-buying households. Channels include in-store advertising, co-branded Web advertising, and a private social network for Kroger’s most engaged customers. Are retailer-based marketing networks the next big thing?

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Cross-Channel Identity Resolution Critical for Marketing Measurement: LiveRamp Study.

October 11, 2017

Switching to consumer data integration, we have a very interesting study from cross-device identity vendor LiveRamp about how marketers are using individual-level identity resolution to better measure performance. Nearly everyone (94%) said cross-media identity resolution is needed to accurately assess marketing performance, while just 21% had people-based measurement in place. Almost half (42%) didn’t know how to get started. Other interesting data too.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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