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Marketers Shift Focus to Efficiency: Merkle Study

Inflation-challenged marketers are putting a new stress on efficiency, according to this Merkle report.  They’re eagerly new channels such as retail media networks and connected TV, while prioritizing creative and analytics investments that can optimize performance in all media. And, yes, they’re worried that privacy changes will impact both targeting and measurement.  Download for more interesting insights.

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You May Not Know What ‘Embedded Analytics’ Means But You’re Already Behind in Delivering It: ThoughtSpot Research

June 29, 2022

“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.

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Organization, Not Tech, Is Biggest Obstacle to Unified CX: Ascend2

June 28, 2022

One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success.  It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%.  On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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