Inflation-challenged marketers are putting a new stress on efficiency, according to this Merkle report. They’re eagerly new channels such as retail media networks and connected TV, while prioritizing creative and analytics investments that can optimize performance in all media. And, yes, they’re worried that privacy changes will impact both targeting and measurement. Download for more interesting insights.
“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.
One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success. It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%. On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.
We’re not quite ready to party like it’s 2019 but there was a touch of déjà vu yesterday when Klaviyo’s share price soared 23% after its initial public offering, which had already been repriced above its target. The offering gave Klaviyo a valuation of $9.2 billion or roughly 20x its 2022 revenue.