Although 63% of more than 500 marketers surveyed by Jasper use gen AI, only 49% are attempting to measure ROI on their AI investment. Of the 49% not measuring ROI, 22% plan to in 2025. The main drawbacks the survey found in using gen AI were output quality (19%) and the need for data privacy (21%).
IAB Tech Lab has launched Trusted Server as an open-source industry framework aimed at giving publishers full control over ad monetization. Trusted Server supports the management of ad requests, auctions and creative entirely in publishers’ own server-side framework. This should reduce reliance on browsers like Chrome and Safari that restrict publishers’ visibility into their own audience data in the name of privacy.
A Florida district judge has dismissed a lawsuit brought by tech industry associations challenging a new law designed to restrict minors’ use of social media. The judge said the associations, whose members include Meta, Google, and YouTube, had not shown the law would apply to them. He said they could refile the suit with evidence that it would.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.