Two-thirds (67%) of customer engagement leaders say their organization has too many overlapping point solutions, but 58% still feel their martech solutions are well integrated, according to this Forrester survey for Acoustic. Although 99% all are collecting some type of customer behavior signals, only 32% say they can easily analyze them.
Lots to unpack in this global Twilio survey. More than one-third of Gen Z and millennial consumers purchase from a different brand when a business doesn’t personalize engagement in real time; consumers and businesses disagree on what it takes to build trust; more brands use CRM than CDP to understand customers. Download for details.
Data quality (50%) and fragmentation (47%) are top obstacles gaining data insights, data and IT professionals report in this TWDI survey. The report says 13% are prioritizing a composable CDP instead of a traditional CDP as a way to make things better, although it doesn’t say how many have a traditional CDP in place.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.