Marketers Turn to CDP to Fill Third-Party Cookie Gap

It would be fitting to round out this issue with Quad’s announcement of a new direct mail platform, but the core feature – merging mail streams from several companies to reduce postage – is quite modest and I doubt you care, Dear Reader. So I’ll instead share this Publicis Epsilon report that found 70% of marketers believe digital advertising will be harmed by loss of third party cookies and 67% are building a CDP in response – the most common of all strategies. The report has many more interesting details on the topic.