Marketers Using More Advanced Email Personalization: Litmus Report

Down at the simpler end of the spectrum, this report from Litmus finds that email remains a workhorse channel for most marketers, and in fact has become even more important since last year. The really good news is that users have become more sophisticated, with the more now doing tests and personalizing on advanced data including past interactions (up from 27% to 40%) and purchases (from 38% to 60%).