Three-quarters (76%) of U.S. marketers feel their digital ad industry should do more to reduce carbon emissions, according to this Good-loop study. Half (51%) say their organization plans to reach net zero carbon impact at some time, although just 24% have set actual targets. More (61%) are at least tracking carbon cost of their campaigns.
Cybersecurity professionals are an inherently gloomy breed, so it’s no surprise that Trellix finds 60% say they’re struggling to keep up with evolving threats. A majority report their company lost more than 5% of revenue to security breaches in the past twelve months. Oddly enough, just 20% say they’re working to change their security approach, which can’t bode well.
After thorough review, the Danish DPA ruled against allowing use of Google Analytics, having determined that the tool’s settings and terms of use don’t comply with EU regulations. This follows like decisions earlier this year by Austria and Italy and is seen to represent a common position among EU regulators.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.