Marketers Want Ad Industry to Do More to Reduce Carbon Emissions: Good-Loop Study

Three-quarters (76%) of U.S. marketers feel their digital ad industry should do more to reduce carbon emissions, according to this Good-loop study.  Half (51%) say their organization plans to reach net zero carbon impact at some time, although just 24% have set actual targets.  More (61%) are at least tracking carbon cost of their campaigns.