The trend for supersized martech funding rounds continued today with a $200 million Series E for 6sense, the once-struggling, now-surging account based marketing platform.  Total 6sense funding now stands at $426 million.  6sense probably has a CDP buried somewhere inside of it, having acquired ZenIQ back in 2018.

Location data plays an increasingly important role in marketing analytics, especially as tracking known individuals is constrained by privacy regulations.  So it makes sense that Clearlake-backed data quality vendor Precisely has decided to purchase location data leader PlaceIQ.  The deal will (literally) add a new dimension to Precisely’s data enhancement and targeting capabilities.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.