Marketers Will Turn to Walled Gardens and First-Party Data After End of Third-Party Cookies: Lytics Survey

CDP vendor Lytics also has a survey for you today, Dear Reader.  It explores the end of third-party cookies, which 47% of marketers say will have a “large” impact on marketing ROI.  The most common response will be to spend more with walled garden vendors like Facebook and Amazon (62%), although 92% also say the changes make first-party data more valuable than ever.  The biggest problems with first party data are creating a complete customer view (40%) and data access (36%), which Lytics modestly doesn’t mention are addressed by CDPs.

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Nearly All CDPs Show ROI Within First Year: Tealium Report

January 11, 2022

CDP users are highly gruntled, according to Tealium’s just-released “2022 State of the CDP Report”: 70% of respondents reported positive Return on Investment within six months and 96% within one year.  More surprising: regulatory compliance was the top reason to buy a CDP, ahead of real time data collection, supporting other tech investments, and individual-level targeting.  Download for more.

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Retail Pro International and OptCulture Launch Unified Marketing System

January 11, 2022

One trend in the CDP market is for operational systems to incorporate CDP capabilities.  Specialty retail tech vendor Retail Pro International has just announced something along those lines, in the form of a partnership with omnichannel marketing vendor OptCulture.  Retail Pro makes several mentions of combining data from all sources, although they don’t call their system a CDP.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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