Switching gears: the Marketing AI Institute (no relation) reports that AI is still an aspiration for most companies: just 17% of marketers said it’s deployed widely at their company, although 80% think more than a quarter of their tasks will be automated five years from now. Lack of training was by far the most common barrier (70%); poor technology and data were far down the list at 35% and 31%, respectively.
Cheetah Digital is the latest company to add self-service predictive modeling to its system, launching “Citizen Data Scientist” complete with guided workflows, easy integration with training data, and posting of results onto customer records. The key point is they cover the whole process from data prep through deployment, not just building the models themselves.
Ecommerce marketing automation platform Klaviyo is no slouch when it comes to fund-raising, notching $358 million to date. But their latest news is benchmarks that let clients compare measures including average order value, open rates, click-throughs, and abandoned carts against average results for similar companies within Klaviyo’s 65,000+ client base. They’ve also added “conversational” SMS.
Deep thinkers in the advertising world recognize that a single ad is rarely the only reason someone makes a purchase. But one-touch attribution is irresistibly simple. Sam’s Club has just announced it will link in-store purchases to online search ads within its retail ad network, giving many marketers what they want even if they know better.