Marketing Automation Buyers Prioritize Integration Over Features: Demand Spring Report

This Demand Spring report on marketing automation shows more typically positive results: 21% are very satisfied with their systems and 65% are fairly satisfied.  One disconnect: integration is the top factor in selecting marketing automation products but better reporting and more advanced features are the capabilities they’d most like to improve.  My take: most systems have adequate integration, so buyers should shift more attention elsewhere during the purchase process.