Surveys usually find that marketers love their martech, but CMSWire reports that just 11% of digital CX executives say their tools are working well. The foul mood may reflect budget issues, which replaced siloed systems as the top digital CX challenge. CDPs are caught in the downdraft: only 18% list them as an investment priority, compared with 29% last year, even though the number considering a purchase remained the same at 33%.  The report does find that successful teams are more likely to have a CDP.

Are you frustrated because I haven’t written about cookie replacements all week? Here are two items to make up for it. Quantcast has announced solutions to activate, find, and measure ad audiences without third party cookies, and LiveIntent has integrated its email-based identity graph with the OpenX ad bidding platform. You’re welcome.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.