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Marketing Budgets Threatened by Enterprise Digital Investments: Gartner Report

Everything’s up to date in this Gartner report on CMO Vision, which finds that marketing budgets are at risk as CEOs make digital investments an enterprise-level activity.  Gartner proposes that CMOs respond by redefining themselves as the company’s “chief connecting officer”.  There’s not much data here but we’ve heard this song before and it’s worth a listen.

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IT and Marketing Disagree: Sitecore Study

October 22, 2021
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Twilio Launches Growth Automation Platform

October 21, 2021

Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex.  The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs.  I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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