Everything’s up to date in this Gartner report on CMO Vision, which finds that marketing budgets are at risk as CEOs make digital investments an enterprise-level activity. Gartner proposes that CMOs respond by redefining themselves as the company’s “chief connecting officer”. There’s not much data here but we’ve heard this song before and it’s worth a listen.
“The Farmer and the Cowman Should Be Friends” proclaims a snappy tune in the classic musical Oklahoma! This Sitecore/Wunderman Thompson Technology report could use a similar theme song about relations between IT and marketing: more than 80% in each department wish the other group understood their needs better, and they disagree about who is in charge of content and asset management. Other tidbits: lack of data is the top challenge to effective content personalization, and 63% of marketers say they’ve integrated a CDP with their content management system. Come to... Read More >
Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex. The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs. I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.