Legacy system integration, unexpected costs, and implementation delays head the list of challenges faced by marketing cloud users, according to a Forrester report. Just 45% agreed that a single vendor can provide all capabilities they need even though 61% felt most functionality should come from one vendor.
Bidalgo, which offers AI-assisted media buying for app marketers, has added an AI-based service to analyze ad creative and recommend changes that will improve results. The system evaluates the impact of variables including images, colors, promotions, contrast, concepts, and copy. It doesn’t actually generate new creative but will write a brief to guide in-house or agency teams. Good to know humans are still good for something, even if it’s just following orders.
A petty consistency may be the hobgoblin of small minds but I’ll give you a third funding item regardless. Points, which uses AI to assign credit risk to people without bank accounts, has raised $8 million seed funding. Points says it’s claims to be the “the first truly scalable blockchain data collaboration protocol for better credit scoring and inclusive finance” a claim that narrow enough to be true. Blockchain!
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.