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Marketing Clouds Can’t Meet All Needs: Forrester Study

Legacy system integration, unexpected costs, and implementation delays head the list of challenges faced by marketing cloud users, according to a Forrester report. Just 45% agreed that a single vendor can provide all capabilities they need even though 61% felt most functionality should come from one vendor.

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Bidalgo Uses AI to Guide Ad Creative

July 30, 2018

Bidalgo, which offers AI-assisted media buying for app marketers, has added an AI-based service to analyze ad creative and recommend changes that will improve results. The system evaluates the impact of variables including images, colors, promotions, contrast, concepts, and copy. It doesn’t actually generate new creative but will write a brief to guide in-house or agency teams. Good to know humans are still good for something, even if it’s just following orders.

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Points Announces $8 Million Seed Funding to Give Credit Ratings for the Unbanked

July 26, 2018

A petty consistency may be the hobgoblin of small minds but I’ll give you a third funding item regardless. Points, which uses AI to assign credit risk to people without bank accounts, has raised $8 million seed funding. Points says it’s claims to be the “the first truly scalable blockchain data collaboration protocol for better credit scoring and inclusive finance” a claim that narrow enough to be true. Blockchain!

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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