But lets’ not end on a negative note. This think piece from IBM Watson marketing lists several 2019 marketing trends, including a central role for marketing data. The report is marred by regrettable word mash-ups: you can safely bet that no one will adopt “martecheter” to describe tech-savvy marketers or “consulgences” for consulting-oriented ad agencies.
Happy 2019, Dear Reader. The CDP Institute elves worked hard over the holidays to greet you with our latest CDP Industry Update. They found the industry grew 60% in 2018 and ended with an estimated $740 million revenue. Lots of details about where the growth came from and what happens next.
Why not make some news of your own? You could win a Marketing Technology Award at a post New York City ceremony next March hosted by the ubiquitous Scott Brinker. The project is run by ClickZ and Search Engine Watch. Entry is free – look here for details.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.