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Marketing Has Most Under-Funded Tech Budget: CompTIA Study

Respondents to this CompTIA survey are actually quite positive, expecting higher tech budgets and less anti-technology backlash in 2022.  What caught my eye was that 30% said marketing tech budgets are too low – more than any other department.  That’s great because it means they’ll be more open to your request for an increase, right?

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Most Companies Use Third-Party Tools for Data Management: Piano Survey

December 6, 2021

Just 3% of the respondents to this Piano survey said their company can seamlessly exchange data across departments, and only 9% are able to share data effectively.  Data silos are the biggest obstacle to sharing (56%), and organizational issues are the biggest reason that silos exist.  The good news here is that 54% already use third party tools for data management, so there’s hope that they’ll be able to improve things faster than if they relied on in-house development.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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