Marketers aren’t doing so well with AI adoption, either. This MIT Technology Review Insights report found that media and marketing companies were dead last in expected use of AI. Financial services, manufacturing, IT and telecom lead the way. From one -quarter to one-third of companies across all industries use AI for personalization.
Location data vendors Foursquare and Factual are merging. The combined firm will provide marketers with data on movements by more than 500 million devices worldwide, including a panel of 25 million always-on users. Foursquare bought Placed, another competitor, in May 2019.
Wrapping up in the same vein: digital asset management vendor Aprimo and AgileSherpas found that agile is just the best thing ever. Well, not in those words but 74% of marketers using agile were satisfied with team results, compared with 58% of traditional marketers and 34% of ad hoc marketers. Agile users reported higher productivity, better change management, and increased innovation.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.