Marketing Is Far From Most Common AI Application: Rackspace Study

Marketing isn’t the only department using AI.  In fact, personalized journeys are the sixth most common use of AI, well behind analytics, optimization and innovation, according to this Rackspace survey of (mostly) IT people.  Automated marketing campaigns ranks even further down the list.  The report finds 82% of companies are still exploring or struggling with AI and most barriers are related to data quality.