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Marketing Is Far From Most Common AI Application: Rackspace Study

Marketing isn’t the only department using AI.  In fact, personalized journeys are the sixth most common use of AI, well behind analytics, optimization and innovation, according to this Rackspace survey of (mostly) IT people.  Automated marketing campaigns ranks even further down the list.  The report finds 82% of companies are still exploring or struggling with AI and most barriers are related to data quality.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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