Does AI building campaigns in minutes sound like a threat to marketing jobs? You’d better believe it: Indeed Hiring Lab puts marketing/advertising second (after accounting) on its list of jobs that GenAI is likely to replace. Jobs that require physical presence, like hotel guest services and nursing, are safest.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.
Last click attribution is a fact of life for almost 80% of marketers. About 20% believe in it and three-quarters would like to move away, says a study by Emarketer and Snap. Mixed Media Modeling presents itself as a more holistic alternative, but it’s complex and can be hard to implement.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.