This Fujitsu study of retail IT managers also finds growth in digital transformation budgets. Data is from February, so this might have changed. Alas, marketing ranks far behind other departments in transformation progress. Insult to injury: respondents said transformation in the finance department had as much impact on revenue as changes in marketing.
Back to School Privacy Guide Privacy Guidance as Schools Reopen The Future of Privacy Forum (FPF), which informs educators on student privacy, has a new guide to help navigate U.S. privacy laws, FERPA, IDEA, and HIPAA, pertaining to disabilities.
Circling back to privacy, KPMG found that 68% of U.S. consumers don’t trust companies to sell personal data in an ethical way. Ponemon Institute found 74% of consumers feel they have no control over personal data collected about them, 66% feel they’ve received ads targeted on search behavior or private information, and 64% think it’s creepy when that happens. Both reports found a majority of consumers want more government regulation of how their data is used.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.