Marketing Ops is Here to Stay: Brandmaker Report

In case you still question whether marketing ops is Officially A Thing, this Brandmaker report finds 70% of senior marketers say their company has a dedicated marketing ops team and 73% say that team is responsible for both martech and tracking campaign performance.  The most-desired improvement was better integration of the tech stack, but, oddly, integration ranked fifth as an investment priority.  Download for lots more.