TapClicks offers reporting, visualization, and workflow for marketers and agencies. It has more than 100 prebuilt connectors to advertising, messaging, social, and other systems. The company just bought Raven Tools, another marketing reporting vendor with a tighter focus on digital marketing, site auditing tools for search engine optimization, and a base among smaller clients. TapClicks will keep the Raven Tools brand.
Manthan calls itself a retail analytics firm but actually does much more: it assembles unified customer data, creates predictive models, and executes targeted campaigns. They also offer analytics for merchandising, supplier collaboration, store operations, financial management and human resources. Manthan has just upgraded their Customer360 customer analytics solution, which they (accurately) describe as a customer data platform. Oh, they separately announced a voice-based conversational interface for business analytics. AI-powered, of course.
Moveable Ink has added a service to display live prices and inventory information within emails, using data read from client systems when the email is opened. This requires direct integration with back-end systems holding the information. It’s especially relevant for industries with constantly changing prices and availability such as airlines, hotels, and entertainment events. Oh, and retail.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.