Marketing Systems Are Top CX Integration Priority: Jitterbit Survey

You may think that marketing is a heavy user of automation, but Jitterbit reports it is actually the second-least automated department, with IT and CX at the top.  On the other hand, marketing heads the list of CX systems that companies plan to integrate in the next twelve months.  You won’t be surprised that the ever-growing app landscape is the biggest obstacle to a seamless customer experience.

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Twilio Makes CDP Data Available to Large Language Models

June 7, 2023

Look, I’m sorry that pretty much every story these days is about AI, but such are the times we live in.  At least this one involves a CDP vendor.  Twilio has announced CustomerAI, which makes data from its Segment CDP available to large language models to create personalized marketing and service experiences, add inferred attributes to customer profiles, and generate insights about aggregate customer behaviors.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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