Fifty-five percent of CMOs are struggling to source the AI talent they need, according to a survey of over 100 B2B enterprise marketing, sales and revenue professionals by LXA. Nevertheless, almost 70% expect AI to dramatically reshape marketing organizations. All are spending on AI tools and technology with 43% allocating 11%-30% of their budget to AI.
Options are growing for creators to license their content to AI firms without giving up ownership. Hard on the heels of a big funding round for Tollbit, Reddit and Zynga founders have come together to create Troveo, a licensing platform, with $4.5 million in seed funding. Troveo says it has deals in place which will be worth $5 million to creators by year end.
A lawsuit seeking $5 million or more in damages claims Paramount illegally shared data of its Paramount+ users with third-party apps like Facebook and TikTok without consent.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.