Bengaluru-based martech startup ‘Hypergro’, has raised ₹7 crore (~USD$843,000) in a seed funding round. The company works in the domain of boosting brand revenues and reducing customer acquisition costs.
You saw this one coming: bowing to pressure from European privacy regulators, Meta will offer paid subscription, ad-free versions of Facebook and Instagram to EU, EEA, and Swiss residents. Apparently Facebook will still gather their customers’ data but not use it so long as they continue to pay the protection subscription fee. After all, that’s a nice little profile you have there, my friend, it would be a shame if it were shared without someone you didn’t want to see it.
Mitgo, a global IT/MarTech company launches Mombio, a specialised mobile app user acquisition and CPI/CPL/CPA/Revenue share monetisation services platform. Mobmio is a new mobile performance network with ambitious plans for the Indian mobile app market.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.