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Marketing Tech Vendor Zeta Global Adds $140 Million in Funding

Zeta Global (formerly Zeta Interactive, formerly XL Marketing) has raised $115 million in equity and $25 million in debt financing, bringing its total past $250 million since 2007. The company provides a a SaaS-based marketing cloud supported by strategy, creative, execution, and analytics services. Acquisitions have included Acxiom Impact (email) and ClickSquared (multi-channel campaigns).

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Manthan Updates Its Customer Data Platform for Retailers

May 2, 2017

Manthan calls itself a retail analytics firm but actually does much more: it assembles unified customer data, creates predictive models, and executes targeted campaigns. They also offer analytics for merchandising, supplier collaboration, store operations, financial management and human resources. Manthan has just upgraded their Customer360 customer analytics solution, which they (accurately) describe as a customer data platform. Oh, they separately announced a voice-based conversational interface for business analytics. AI-powered, of course.

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Moveable Ink Adds Open-Time Inventory Updates to Emails

April 28, 2017

Moveable Ink has added a service to display live prices and inventory information within emails, using data read from client systems when the email is opened. This requires direct integration with back-end systems holding the information. It’s especially relevant for industries with constantly changing prices and availability such as airlines, hotels, and entertainment events. Oh, and retail.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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