Marketing Technology Industry Council Recommends Best Practices

The Marketing Technology Industry Council is a group of marketing executives from 27 B2B companies, united in their quest to solve top marketing challenges through “meticulous research and in-depth, expert studies”. I’m sure they all realize it’s not so simple but agree it’s a place to start. They released a good survey back in April that confirmed what we already knew: marketers have lots of disconnected technology and struggle to measure its value.  They’ve now issued a set of recommendations that are similarly sound if unsurprising: align with sales, buy strategically, prioritize integration, automate the things that computers do better than people.