Marketing Technology Industry Council Recommends Best Practices

The Marketing Technology Industry Council is a group of marketing executives from 27 B2B companies, united in their quest to solve top marketing challenges through “meticulous research and in-depth, expert studies”. I’m sure they all realize it’s not so simple but agree it’s a place to start. They released a good survey back in April that confirmed what we already knew: marketers have lots of disconnected technology and struggle to measure its value.  They’ve now issued a set of recommendations that are similarly sound if unsurprising: align with sales, buy strategically, prioritize integration, automate the things that computers do better than people.

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Cuebiq Launches Data for Good Initiative to Leverage Location Information

November 1, 2017

We live in crass times but the folks at location intelligence company Cuebiq are at least trying to use their data for non-commercial purposes. They just launched a “Data for Good” initiative that makes anonymous location information available to universities and other nonprofit organizations for things like improving quality of life and natural disaster response. Cuebiq gathers data on 61 million monthly active U.S. smartphone users through over 180 mobile apps.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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