Marketing Technology Industry Council Recommends Best Practices

The Marketing Technology Industry Council is a group of marketing executives from 27 B2B companies, united in their quest to solve top marketing challenges through “meticulous research and in-depth, expert studies”. I’m sure they all realize it’s not so simple but agree it’s a place to start. They released a good survey back in April that confirmed what we already knew: marketers have lots of disconnected technology and struggle to measure its value.  They’ve now issued a set of recommendations that are similarly sound if unsurprising: align with sales, buy strategically, prioritize integration, automate the things that computers do better than people.

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Cuebiq Launches Data for Good Initiative to Leverage Location Information

November 1, 2017

We live in crass times but the folks at location intelligence company Cuebiq are at least trying to use their data for non-commercial purposes. They just launched a “Data for Good” initiative that makes anonymous location information available to universities and other nonprofit organizations for things like improving quality of life and natural disaster response. Cuebiq gathers data on 61 million monthly active U.S. smartphone users through over 180 mobile apps.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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