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MarketTrack Study: 80% of Shoppers Check Prices Online Before Buying at Retail

Retail qualifies as a vertical, although I don’t have a retail product to discuss. But here’s a MarketTrack study on shopper preferences for online vs in-store shopping. Despite all the bad news you’ve read about bricks-and-mortar retailers, shoppers in most categories still prefer to buy in a physical store. But younger shoppers lean more towards online and 80% of respondents said they do online price comparisons. So the prospects for conventional in-store retail do look rather bleak.

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SnapLogic Adds Automated Recommendations for Data integration

April 18, 2017

Can we issue a pre-emptive ban, or at least apply extreme vetting, on referring to artificial-intelligence-based products as “self-driving”? This SnapLogic announcement actually describes an AI-based feature that recommends steps in building data pipelines. That’s more like “AI-based back seat driving”, a description I don’t expect to catch fire. Crankiness aside, AI has a huge potential to simplify data integration. SnapLogic isn’t the first to use it that way but it’s still good they do.

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Millenials Are Biggest IT Security Threat: Cisco and The Ponemon Institute

April 14, 2017

Here’s one more big picture item: Millenial employees pose the biggest security risk facing IT, according to a survey from Citrix and The Ponemon Institute. The problem isn’t Millenials revolting against The Man, but their introduction of mobile devices and collaboration tools without approval of corporate IT. Another losing battle against chaos, it would seem. Happy Friday!

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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