If marketing automation vendor Maropost has raised any money, they’ve been quiet about it. But, hey, they’re Canadian. They did mention they’re buying ecommerce platform Neto for “$60 million + considerations”, which may be in Canadian currency. Have you noticed that a lot of companies are building comprehensive customer engagement suites?
You’re not the only one struggling to understand the impact Apple’s new tracking consent rules. Here’s a helpful piece from our friends at AdExchanger on what will change with Facebook reporting. Long story short: no more holdout tests or store visit optimization.
We also have a $230 million Series F from Yotpo, which offers customer engagement modules for SMS messaging, loyalty and referrals, and user reviews, comments, and content. It’s an integrated platform but also connects with ecommerce platforms including Shopify, Magento, SAP, Salesforce, and BigCommerce. Total funding is now $406 million and the deal values the company at $1.4 billion, a hefty 14x their $100 million revenue.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.