Marriott Launches Hospitality Version of a Retail Media Network

Have retail media networks already become so common that new ones are no longer worth a mention? Quite possibly. But it still seems worth reporting that Marriott has extended the category to include hospitality companies, illuminating its overlap with digital-out-of-home networks. Yahoo will provide the underlying technology.

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Omnicom Lets Media Buyers Adjust Ads Based on Retail Inventory

May 19, 2022

The headline “Omnicom Media Group Launches Industry’s First Supply Chain-Based Media Activation Tool” sounds like a clever, if far-fetched, bit of newsjacking. But it turns out they’ve really given media planners a tool to adjust the products they advertise based on retail availability, pulling out-of-stock items and pushing available substitutes. It’s an impressive bit of technology.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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