Martech Changes During Covid Were Short-Term Fix: Sitecore Study

Martech stacks changed more in the past year than the three previous years combined, say 77% of marketers in this Sitecore survey.  But the silver lining has a cloud: 72% said most of the changes were short-term fixes that will have to be cleaned up in the future.  Oh, and most of that martech innovation was aimed at moving technology to the cloud, while customer loyalty, personalization, and integration got reduced attention.