MarTech Funding Grew to $14 Billion in 2016: MarTech Advisor

Venture funding for marketing technology nearly doubled from $7.96 billion in 2015 to $14.05 billion in 2016, according to the Investscape 2016 from MarTech Advisor. The largest deal was $2.5 billion invested by Koch Brothers in Infor; that deal single-handedly made the platform/suite category that largest fund recipient for the year. Other top-funded categories were internet services, mobile apps, and customer experience. Lots of company-by-company details here if you’re interested.