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MarTech Funding Grew to $14 Billion in 2016: MarTech Advisor

Venture funding for marketing technology nearly doubled from $7.96 billion in 2015 to $14.05 billion in 2016, according to the Investscape 2016 from MarTech Advisor. The largest deal was $2.5 billion invested by Koch Brothers in Infor; that deal single-handedly made the platform/suite category that largest fund recipient for the year. Other top-funded categories were internet services, mobile apps, and customer experience. Lots of company-by-company details here if you’re interested.

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MuleSoft Files for Initial Public Offering

February 22, 2017

Data exchange platform MuleSoft filed last Friday for a $100 million Initial Public Offering. Mulesoft provides a type of integration by shuttling data between appilcation systems.  This makes it somewhat competitive with Customer Data Platforms, although it doesn’t create a persistent database or unified customer view. As it happens, CRM vendor Pegasystems announced a MuleSoft integration the day before the IPO announcement. This will make it easier for Pega to access external data.

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New Brand Safety Initiatives from IPG Mediabrands, IAS. Apology from DoubleVerify

April 18, 2024

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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