Martech funding so far this year is more than double the rate of 2018, reaching over $6 billion, according to Venture Scanner. Content creation and content marketing had the highest funding. The report doesn’t include CDPs.
Look, I have nothing for you today. Read on if you wish, but you’ve been warned. Best I can offer is a “State of Ad Tech” survey from AdLedger and MadHive, which found that marketers currently use 27.9 different adtech solutions and expect to add 8.5 more in the next year. They think the number will fall to 14.9 in three years but it’s not clear how that happens.
Since today’s category seems to be “companies vaguely connected with Salesforce”, let’s finish with word that mobile sales enablement vendor Bigtincan has purchased Veelo, a complementary solution with more of a desktop focus. Did I mention it integrates with Salesforce?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.