Martech is $121.5 Billion Industry: BDO and WARC Study

CDPs are still a small drop in the martech industry bucket, which consultancies BDO and WARC peg at $121.5 billion in a new report. Lots of interesting detail here, including 26% growth rate vs 2018, faster growth in Europe and APAC than North America, and decline in single vendor stacks from 29% to 22%.