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Martech is $121.5 Billion Industry: BDO and WARC Study

CDPs are still a small drop in the martech industry bucket, which consultancies BDO and WARC peg at $121.5 billion in a new report. Lots of interesting detail here, including 26% growth rate vs 2018, faster growth in Europe and APAC than North America, and decline in single vendor stacks from 29% to 22%.

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Infutor Launches Privacy-Safe Approach to Programmatic Ad Targeting

October 16, 2019

Infutor isn’t a CDP but its consumer identity management solutions support a key CDP requirement. They’ve just launched a Digital Solutions Suite that links privacy-safe digital identities, such as hashed email addresses and mobile ad IDs, with offline attributes. This lets marketers use individual-level data for programmatic ad bidding, onboarding, segmentation, and personalized messaging without exposing personal identifiers.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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