Martech financing in general has picked up since the first half of the year, according to LUMA Partner’s third quarter report. Deals are still lower than year except in the red-hot Direct-to-Consumer sector. Their recap of martech acquisitions includes the $35 million purchase of self-proclaimed CDP Retention Science by Web hosting company Endurance International group in July, which had slipped under our radar.
We have no actual news today, Dear Reader, so let’s look at some surveys about analytics. We’ll start with this SAS report that finds more “analytically mature” organizations show stronger customer engagement and use more data sources to do it. I’d offer specific statistics but the charts are exceptionally hard to interpret.
Sticking with connected TVs, Samsung has launched a self-service ad buying platform, Samsung DSP, to help sell ads on its TVs and mobile devices. Just a friendly reminder that even though paid good money for your device, Samsung is still helping itself to your data. Remember: while you’re watching them, they’re watching you back.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.