Martech mergers & acquisitions, stock prices, and private financing all increased hugely in the second quarter of 2021, both compared with pandemic-depressed year ago levels and the first quarter. So says this comprehensive LUMA report. Martech M&A grew 214% year-on-year, average stock prices rose 28% since January, and there were more than 40 major private financings announced during the quarter. Download for details.
Finally, in-person experience vendor AnyRoad reports that live events are back: 75% of brands have relaunched live experiences and the percentage of consumers attending an in-person experience jumped from 4% in May 2020 to 68% in May 2021. It turns out that people got bored with online experiences pretty quickly: online experience attendance peaked in July 2020.
A mere $4.5 million seed round isn’t big enough to interest LUMA, but it’s important to Driven Data, which offers automobile dealers “a hyper-personalized, open integration marketing platform that seamlessly integrates first-party data from multiple sources.” Have we mentioned recently that industry-specialist CDPs are a trend?
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.