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Martech M&A Up 214% Year-on-Year: LUMA Report

Martech mergers & acquisitions, stock prices, and private financing all increased hugely in the second quarter of 2021, both compared with pandemic-depressed year ago levels and the first quarter.  So says this comprehensive LUMA report.  Martech M&A grew 214% year-on-year, average stock prices rose 28% since January, and there were more than 40 major private financings announced during the quarter.  Download for details.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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