Martech mergers & acquisitions, stock prices, and private financing all increased hugely in the second quarter of 2021, both compared with pandemic-depressed year ago levels and the first quarter. So says this comprehensive LUMA report. Martech M&A grew 214% year-on-year, average stock prices rose 28% since January, and there were more than 40 major private financings announced during the quarter. Download for details.
Finally, in-person experience vendor AnyRoad reports that live events are back: 75% of brands have relaunched live experiences and the percentage of consumers attending an in-person experience jumped from 4% in May 2020 to 68% in May 2021. It turns out that people got bored with online experiences pretty quickly: online experience attendance peaked in July 2020.
A mere $4.5 million seed round isn’t big enough to interest LUMA, but it’s important to Driven Data, which offers automobile dealers “a hyper-personalized, open integration marketing platform that seamlessly integrates first-party data from multiple sources.” Have we mentioned recently that industry-specialist CDPs are a trend?
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.