WebEngage, a full stack Retention Operating System, announces its expansion into the Middle East and Africa. The MarTech company has set up a dedicated local team for sales and customer success management in UAE, Saudi Arabia, Egypt, Kuwait and Qatar markets.
Snowflake, the Data Cloud company, has announced that its regional offices in Dubai, UAE, are now open for business. The launch in the Middle East, Turkey, and Africa (META), is aimed at strengthening ties with regional partners and customers.
Ticketek-owner TEG and Cricket Australia have announced a world first by merging fan data across ticketing, membership, merchandise and participation to create a comprehensive understanding of engagement, buying behaviour and grassroots involvement in the sport of cricket.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.