BDEX is a consumer data exchange that builds lists based on look-alike modeling against a brand’s target audience.  They just launched a new self-service, freemium tool that supports targeting against more than 5,000 audience segments.  Although models are based on uploaded customer lists, BDEX doesn’t retain any of that data.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)