Martech professionals make more on average than the marketers they serve, according to this survey from Third Door Media and Chiefmartec. In what’s probably not a coincidence, the martech professionals are also more likely to be male. A mere 6% report to IT.
Most marketers would probably define “omnichannel” as covering all channels and all customer life stages. But this Amazon Ads report focuses almost exclusively on media channels. Despite that, it offers some interesting insights: channel measurement is the biggest challenge; building trust and loyalty is the most important goal (although higher sales is a very close second), and 35% have a single team that manages all omnichannel campaigns.
Surprising absolutely no one, Microsoft is exploring ways to include ads in responses from its chat-formatted Bing search engine. The company also said it’s exploring ways to send a bit of revenue to the publishers whose content forms the basis for the chat results. What’s that story about a thief who robs a church and drops a few coins in the donation box on the way out?
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.