Martech professionals make more on average than the marketers they serve, according to this survey from Third Door Media and Chiefmartec. In what’s probably not a coincidence, the martech professionals are also more likely to be male. A mere 6% report to IT.
Most marketers would probably define “omnichannel” as covering all channels and all customer life stages. But this Amazon Ads report focuses almost exclusively on media channels. Despite that, it offers some interesting insights: channel measurement is the biggest challenge; building trust and loyalty is the most important goal (although higher sales is a very close second), and 35% have a single team that manages all omnichannel campaigns.
Surprising absolutely no one, Microsoft is exploring ways to include ads in responses from its chat-formatted Bing search engine. The company also said it’s exploring ways to send a bit of revenue to the publishers whose content forms the basis for the chat results. What’s that story about a thief who robs a church and drops a few coins in the donation box on the way out?
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.