Forty-two percent of the C-suite say adopting gen AI is “tearing their company apart” and over 40% of Millennial and Gen Z employees say they are resisting their company’s AI strategy, according to a survey of knowledge workers by Writer. Still, 88% of employees and 97% of executives said they are benefiting from AI and are using it for a wide range of use cases.

CDP Tealium has announced an integration with MCP (Model Context Protocol), a standard developed by Anthropic. MCP solves the critical problem of connecting AI agents and models to data sources. Via its Moments API, Tealium will now be able to send consented, real-time data directly to AI platforms and agents to accelerate data-based customer engagement.

When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.