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Martech Tops CMO Priority List: PwC Study

PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%).  Data privacy straggled in sixth at 29%.   When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).

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Marketers Still Hoping for Privacy-Safe Third Party Data: Forrester Study

September 6, 2021
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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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