Sitecore has continued its acquisition spree with the purchase of ecommerce site search platform Reflektion.  The company already calls itself the “global leader in digital experience management software”, so perhaps this makes it the galactic leader.  It’s Sitecore’s fourth acquisition this year, following the Boxever CDP, Four51 ecommerce engine, and Moosend email platform.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.