Martech Tops CMO Priority List: PwC Study
PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%). Data privacy straggled in sixth at 29%. When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).