Legendary tech analyst Mary Meeker released her annual Internet trends report last week. As usual, Meeker is bullish on tech and skeptical of government regulation. She’s particularly enamored of video and thinks privacy concerns are “moderating”.
We have a CDP triple for you today, Dear Reader. We’ll start with Salesforce, whose big reveal this morning is a plan to extend Customer 360 to create persistent customer profiles. That’s a big step up from the original Customer 360, which only read data on demand from source systems. But don’t get too excited: the expanded version won’t even reach pilot status until this fall.
On the other hand, when Harvey Nash and KPMG surveyed IT leaders, 95% said they manage 75% or more of their company’s tech spend. They wish. More believable: companies that are digital leaders were more three times as likely as non-leaders to have a collaborative relationship between IT and business units (54% vs 18%). Lots of interesting data here but, as with any survey, keep in mind the source.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.