A Maryland judge last week ruled that the state’s tax on digital advertising is illegal. You can view it as a rare win by Big Tech against government efforts to curb its market power. You could also see it as another victory in the right-wing judicial campaign to hobble government regulators, although that may not be the motivation in this case.
CDP vendor Teavaro and the CDP Institute have launched a free online course on identity resolution. (Click here to register.) The course is intended to help marketers and others make better decisions about identity resolution by providing a solid understanding of key concepts and issues. It is the first of several courses planned by the CDP Institute on customer data management topics.
This Deloitte report finds that AI deployments are growing rapidly, with 79% of respondents reporting three or more full-scale deployments, up from 62% one year ago. But Deloitte also finds that more organizations (21% vs 17% last year) have deployed many projects but had low outcomes. Cost reduction is the most common successful outcome but AI applications are roughly as frequent in customer experience and marketing as in operations, finance, and human resources.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.