Maryland Judge Strikes Down Digital Ad Tax

A Maryland judge last week ruled that the state’s tax on digital advertising is illegal.  You can view it as a rare win by Big Tech against government efforts to curb its market power.  You could also see it as another victory in the right-wing judicial campaign to hobble government regulators, although that may not be the motivation in this case.

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CDP Institute and Teavaro Launch Course on Identity Resolution

October 25, 2022

CDP vendor Teavaro and the CDP Institute have launched a free online course on identity resolution. (Click here to register.)  The course is intended to help marketers and others make better decisions about identity resolution by providing a solid understanding of key concepts and issues. It is the first of several courses planned by the CDP Institute on customer data management topics.

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Companies Struggle to Get Value from AI Deployments: Deloitte Report

October 25, 2022

This Deloitte report finds that AI deployments are growing rapidly, with 79% of respondents reporting three or more full-scale deployments, up from 62% one year ago.  But Deloitte also finds that more organizations (21% vs 17% last year) have deployed many projects but had low outcomes.  Cost reduction is the most common successful outcome but AI applications are roughly as frequent in customer experience and marketing as in operations, finance, and human resources.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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