Despite raising $55 million Series A in 2021, MaxAB, the food and grocery B2B e-commerce and distribution platform serving a network of traditional retailers across Egypt and Morocco, has raised a pre-Series B fund of $40 million to continue growth due to the rising demand for food and groceries and fuel its expansion across the MENAP region.
Bumpa, a Nigerian startup building the infrastructure to power online commerce and enable African small business owners to start, manage and grow their businesses from their mobile devices, has raised a $4 million seed round.
Salesforce, the global leader in CRM, announced collaborations with GiftAbled, an organization that empowers people with disabilities; Skillible, an upskilling platform to help women start or restart their careers post a long break and the Pride Circle Foundation, a non-profit that works actively to uplift, and empower the LGBTQIA+ community in India. These collaborations aim to strengthen Salesforce India’s commitment to ensuring inclusion and diversity in the Salesforce ecosystem.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.