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MDEC and eCommerce firm EasyStore to help 800 local biz gain brand exposure in Taiwan

The Malaysia Digital Economy Corporation has tied up with eCommerce platform EasyStore to help Malaysian businesses expand into Taiwan. The online sales campaign aims to support at least 800 local businesses to increase their sales by at least 30% and gain significant brand exposure in Taiwan. MDEC and EasyStore are working closely with the Commerce Development Research Institute of Taiwan to offer a kickstarter programme to participating local online businesses to introduce their brands and market their offerings to new market segments in Taiwan.

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Atome launches loyalty rewards program Atome+ in Singapore

September 9, 2021

Buy now pay later (BNPL) platform in Asia, Atome, has launched Atome+, its in-app loyalty rewards program, in Singapore. Atome allows shoppers to split their purchases into three interest-free installments at different stores. Through Atome+, shoppers will be earning points for purchases made using Atome across online and offline retailers in Singapore. These points can be redeemed against further purchases at selected merchants, including LEGO, Kinohimitsu, PEDRO, and Melissa, or to offset future transactions.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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